"Recent exploratory scholarship on antiheroes suggests that character identification and the process of moral disengagement might be important factors in the enjoyment of such fare"It is quite possible that an audience would connect with a character with questionable actions if they simply disengage with what he's doing. They don't even have to agree with his actions to be emotionally invested in the character.
"In the past few years, though, entertainment researchers have begun to turn their attention to the appeal and enjoyment of so-called antihero narratives, those featuring protagonists whose conduct is at best morally ambiguous, questionable, and at times unjustifiable (e.g., Raney,Schmid, Niemann, & Ellensohn, 2009; Shafer & Raney, 2009; Tsay & Krakowiak, 2009).Anecdotal evidence suggests that the appearance of such characters across the entertainmentlandscape is increasing, and box office results suggest that viewers love the characters and the narratives featuring them."The quote above shows that anti-hero characters are quite popular now so the current audience will have a greater chance to connect emotionally with my character.
"a viewer’s emotional reactions toward media characters’ behaviors, motivations, and emotional responses are a function of both affective and moral judgmental processes. The strength of the resulting emotional involvement predicts the heights of enjoyment."The more the viewer questions and debates within themselves whether they like a character or not creates an emotional bond with the character. VeePees experiments on unwilling patients which is obviously immoral but he does it for a selfless goal, to rid the world of deformities and find a cure. The viewer must decide themselves whether they agree with his actions or not. Is human experimentation worth the greater good?
References:
http://www.academia.edu
Janicke, S. H., & Raney, A., A. (2011).Exploring How We Enjoy Antihero Narratives: A Comparison of Fans and Nonfans of 24
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